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Creating Distinctive Value
Building Your Business From The Outside In

"You lived up to your billing! An enthusiastic, high energy discussion of methods to get the job done!"  — Phillips 66 Company, J. Mark Wagner, Business Unit Manager

See Thom Live! Print Version (PDF)

"Marketing strategies must be an outside-in approach in the 21st century!"
– Thomas Winninger, CPAE
"AMERICA'S MARKET STRATEGIST"

How you'll benefit from this seminar event...

• develop a market-oriented environment that brings you closer to your consumer
   
• understand the importance of value-added effect
   
• develop the steps of a marketing plan
   
• learn to identify positive and potentially negative market effects
   
• combine promotion marketing and merchandising most effectively
   
• respond to a mature or saturated market
   
• develop market strategies that identify new or overlooked markets
   
• convert a product-driven marketing effort to value-driven marketing
   
• respond effectively to price competition
   
• get control of your advertising

The business you're in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at marketing, you must see yourself from the customer's point of view. a product or service is a cluster of value satisfactions. before you have a value driven marketing approach, you must identify these values.

Niche Marketing is...

a series of interconnected activities that brings together products and services with the market (consumer) who needs and wants them.

• what does the customer want or need?
   
• why do they want or need it?
   
• how will it benefit them the most?
   
• what other choices do they have?
   
• what will motivate them to take advantage of your product or service?
   
• what possible niches or gaps exist for your product or service?
   
• how best can you communicate with your market?
   
• what is sharp angle marketing and how will it get you the most "bang" for the buck?

Wise business leaders understand that marketing must permeate the entire company.

About Your Speaker

Thomas Winninger is the founder of WINNINGER Visionscope a Minneapolis based Think Tank. He is author of the best selling books MarketQuake, Price Wars, Full Price and Sell Easy and his just published book BULLSEYE! - What Market Leaders are doing to consistently HIT the BULLSEYE! Thom is one of the most in-demand business speakers in the North America today.

Call (952) 896-1900 or use our Pre-program Questionaire to learn how Thom can make your meeting a success.

Related Article: Educated Customers Mean Bigger Profits

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