Gear Up For Growth
|
|
"Our dealers have already requested bringing you back and a number said that the methods you shared have already been successful!"
— STIHL
Fred Whyte, President
|
Winninger demonstrates how to Find Clarity, Create Value and Build Cultures of Growth.
Winninger shares his 7 Absolutes of Growth, 5 Trends (Shifts) you can't ignore, plus 3 Steps to take immediately
Business Growth Opportunities...
Increase Market Share - Customers!
Increase Business per Customer!
Product and Service Extensions!
Vertical Packaging of Products!
Strategic Alliances!
Profit Growth Through Cost Alignment
IMPERATIVE: Growth is not something that happens to you it is something that happens as a result of you! The key goal of most organizations is "growth". While most companies carefully design their strategy for achieving growth, few will figure out how to deliver it, or are even up to the task.
WINNINGER'S 7 ABSOLUTES & 5 TRENDS!
72% of businesses will change the way they do business!
Absolutes
1. It is not what you Sell!
Customers will shift from a price driven to a value
driven motive as they begin understanding the
VALUE GAP. Quick comfort foods are an example.
2. It will be choice not variety!
90% of all new products fail. Customers will want
choice not variety.
3. Brand is in the Name of the Game!
Customers will use brand to differentiate the quality.
4. Process not just product!
Response with be the determining value when
selecting a supplier. This does not mean faster.
5. Focus on the Real Customer!
It will no longer be the sight of the market but rather the
depth of the need.
6. Educate then Sell!
56% of your market need to be educated before they buy!
7. A Culture of Growth!
Your organization must be capable of handling the growth!
Trends
1. Power: "Customer is Queen."
The customer not the supplier will dictate the market
trends. Information accessiblity is driving global
market trends.
2. Personalization: "The Lifestyle Wave."
How to adapt your strategy to a changing lifestyle
code.
3. Convenience: "At their Fingertips."
How easy can you make it? Market demand for simplicity
of acquisition and delivery. Everything at your
fingertips.
4. Technology: "The Techno Wave."
Technology is one of the strongest underlying trend
forces today. How can it create efficiencies and
micro strategies that eliminate waste and time
5. Polarization: "The Polarization Wave."
This trend force is the all-or-nothing marketing
approach. Total service versus no service. We do it
all or you do it all? How should you position your
organization in the matrix?
Identify the threats and opportunities to Growth!
Winninger believes that doing more often gets you less and that clarity is the key in making smart decisions. Winninger has spent 20 years helping organizations identify and capture growth opportunities. He has helped companies sell everything from chocolate to computers, bicycles to dental supplies, package meals to amusement rides, education to home entertainment.
Winninger has been published in more than 200 trade journals on how to Gear Up for Growth by reinventing the way
Growth Opportunites are Moving Targets!
Organizational Culture Shapes your Futures!
About Your Speaker
 Thomas Winninger is the founder of WINNINGER Visionscope a Minneapolis based Think Tank. He is author of the best selling books MarketQuake, Price Wars, Full Price and Sell Easy and his just published book BULLSEYE! - What Market Leaders are doing to consistently HIT the BULLSEYE! Thom is one of the most in-demand business speakers in the North America today.
Call (952) 896-1900 or use our Pre-program Questionaire to learn how Thom can make your meeting a success.
|
